Wholesale and DTC shipments follow different processes. Use this guide to understand how they compare and which one applies to your order.
What is the difference in order volume?
DTC shipments are typically 1 to 3 units. Wholesale (B2B) shipments range from hundreds to thousands of units.
How is packaging different?
DTC shipments are packed in mailers, polybags, or small branded boxes. Wholesale shipments use master cartons, pallets, and shrink wrap.
How long does fulfillment take?
DTC shipments are fulfilled within 24 to 48 hours, or same-day. Wholesale shipments take 3 to 10+ days due to routing and prep. For DTC processing and delivery windows by country, see Understanding processing and delivery times.
Which carriers are used?
DTC shipments go through small parcel carriers such as USPS, UPS, FedEx, and regional carriers. Wholesale shipments move by freight, either LTL (less-than-truckload) or FTL (full truckload).
What compliance requirements apply?
DTC shipments follow your brand's standard unboxing guidelines. Wholesale shipments must meet strict retailer routing guides and EDI requirements.